Independent media project
GoodPharma
The medicines that changed us—and the stories behind them.
I'm building Good Pharma because pharma and biotech shape millions of lives, yet rarely receive the depth of coverage their impact deserves.
The publication is live
Explore the developing first season.
The Good Pharma idea
Pharma and biotech have an outsized impact—and receive undersized attention.
Few industries change the course of human life as directly, yet their most important stories are often reduced to a clinical result, a stock move, or a controversy.
Behind every medicine is a collision of science, business, entrepreneurship, luck, incentives, and people. Good Pharma gives those stories the research, time, and narrative depth they deserve.
How the stories are made
Research first. Narrative second.
- 01
Start with the record
Books, papers, primary sources, archives, and conversations with the people who were there.
- 02
Follow the incentives
The business story matters because incentives decide which ideas become medicines and who receives them.
- 03
Keep the human scale
Patients, clinicians, researchers, founders, and families remain at the center of every story.
Season one · Planned
Stories on the shelf.
The first season follows companies and medicines that changed the course of modern health—and the people who bet on them.
Explore the full shelf- 01Eli LillyPlanned
- 02GenentechPlanned
- 03ViagraPlanned
- 04StatinsPlanned
- 05AntidepressantsPlanned
- 06BotoxPlanned
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New essays on biotech and the history of medicine, sent when they are ready.
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